CardUp: Shifting Cash Payments to Credit Cards

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Nicki Ramsay, Founder and CEO, CardUpNicki Ramsay, Founder and CEO
The imminent end of cash has, for long been predicted by experts and analysts. The digital economy is set to replace it with credit and debit cards and online and mobile payments. However, cash transactions still rule in most countries across the world with payments for rent, tax, invoices, payroll, and more, paid via cash or check. In such a scenario, to reap the benefits and freedom of card payments, the Singapore based CardUp offers a robust platform that solves the problem of paying big amounts using a credit card in places where cards are not accepted even today.

CardUp is a credit card enablement platform that makes payment or collection of big amounts using a credit card. The platform offers individuals and businesses to shift big payments to their existing credit cards regardless of whether the recipients accept credit cards. “CardUp makes the payment of big recurring expenses such as rent, taxes, supplier payments, or even payroll, a more rewarding experience,” says Nicki Ramsay, Founder and CEO of CardUp. Added to this, CardUp rewards its users with redeemable points for every transaction made. “Individuals and businesses can improve their cash flow by tapping into pre-approved credit lines on their card, while banks and payment networks can increase overall credit card spend by capturing a new market segment,” explains Nicki.

Highlighting the unique features of the platform, CardUp establishes a strong connection with customers as users don’t have to pay more than 1.9 percent fee per transaction.

Individuals and businesses can improve their cash flow by tapping into pre-approved credit lines on their card, while banks and payment networks can increase overall credit card spend by capturing a new market segment

Users can also set up a one-off payment or a recurring schedule far in advance. To make scheduling of payments or on-time payments feasible, users are provided with a dashboard view, that monitors all past and upcoming payments. Furthermore, payment status updates are received through email and SMS notifications that are built-in the platform.

CardUp accepts all major cards, including Visa, MasterCard, American Express, and more. Businesses worldwide have accepted CardUp for ease of payment anywhere and across any medium. The easy process of creating a free account, recharging credit card, paying recipients, and earning rewards make it feasible for everyone to use, anywhere.

Paula’s Choice, a skincare brand distributor in Singapore and Malaysia with two retail stores in Singapore, is one of the many clients of CardUp. Jeremy Tan, team leader at Paula’s Choice, beautifully summarizes the numerous advantages of using CardUp. “There are many ways personal credit limits can be utilized properly, especially in a small team, to keep operations going smoothly. CardUp’s web platform enables all this to be done in one place and is also very intuitive. The SMS function to remind me about payments is very helpful! Coupled with either a rebates card or a card with split payments, CardUp delivers important value to any small business owner.”

Improving productivity with digitized payments gets easier with CardUp, as managing payments, viewing past and upcoming payments on a dashboard, and turning hundreds of invoices into payments is possible in seconds. Adding more to the benefits, clients experience no hassle or surge fees while collecting card payments, thereby reducing instances of late payments.

In the wake of the recent COVID-19, CardUp has come up with affordable pricing models for business customers in Singapore and around the world. Since March 2020, CardUp has lowered its fees for all business rent payments to just 0.9 percent to help businesses affected by the slowdown. With a slew of initiatives up its sleeve, CardUp is simplifying the payment process ecosystem and quickly climbing up the stairs of success.
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Company
CardUp

Headquarters
Singapore

Management
Nicki Ramsay, Founder and CEO

Description
CardUp is a credit card enablement platform, which enables the payment or collection of big expenses using credit card, in places where cards are not accepted today. Examples of payments include rent, tax, invoices, payroll and more, which are still paid by cash, cheque or bank transfer. With CardUp, individuals and businesses can now shift these big payments to their existing credit cards, where they couldn't before. This provides an unparalleled opportunity to earn credit card rewards, access interest-free credit and digitise payments - making big payments rewarding